Saturday, 10 February 2018

Marketing by Adit Chouhan | Book Review


Summary:

No management school prepares a budding marketing professional for the real world. Most business courses end up offering only theoretical knowledge on marketing. Filling in this crucial gap, this book offers practical tips on marketing strategy, planning and execution. It is a quick guide to the hands-on approach of marketing as opposed to the hundreds of theoretical books available on the subject.
This book is a step-by-step guide on planning and executing TVC, prints, OOH, radio, BTL and digital campaigns as a marketer and more. How do you manage your bills? What do you as a marketer understand by negotiation? How should you manage internal communications? What is social/business networking and how can this be managed? Find answers to all these questions and more, explained in this book in the most pragmatic manner.
Marketing: Tricks of the Trade They Won’t Teach You at B-Schools! is a must-have for any management student, marketing professional or entrepreneur who wants to be a notch above her/his peers. Sharpen your marketing acumen, know the trade secrets and get it right every time!


Author:

Adit Chouhan

Publisher:

Rupa Publications

Release date:

September 10th 2017


No. of Pages:

Paperback, 248 Pages

This books give a great framework for marketing and sales. It also is quite inspiring and action-oriented. I thought the book was great for it's intended audience by demonstrating the importance of marketing, the different stages of marketing and helpful ideas to implement. The system outlined in this book will lay the foundation for everything else you ever do from a marketing/sales standpoint.

This is a great book for anyone looking to understand the strategies used by some of today's most iconic tech companies to achieve extremely rapid growth. I highly recommend buying this book if you're a small business owner or entrepreneur looking for ways to make more money and understand what marketing is really about.